Free legal document generator
Free EULA Generator — Apple App Store & Google Play Compliant
Required for every iOS app on the Apple App Store. Strongly recommended for Google Play, desktop software, plugins and SaaS with downloadable components. Includes Apple's 10 mandatory minimum terms automatically. Free with a quick sign-up.
- Apple's 10 mandatory minimum EULA terms included by default
- Covers Google Play, Microsoft Store, Amazon Appstore and desktop installers
- Customisable for video games (loot-box disclosure), AI products, plugins and SDKs
What is a EULA?
A EULA (End-User Licence Agreement) is a legal contract between a software developer or publisher (the licensor) and the person or organisation using the software (the licensee). Unlike a sale, software is licenced — the user buys the right to use the software under specified conditions, not ownership of the software itself. EULAs are required for apps on the Apple App Store and strongly recommended for Google Play, desktop software, video games, plugins, SDKs and SaaS products with downloadable components.
How it works
No legal background needed. Free account required to save your document.
Answer a few questions
Tell us about your business — what you do, where your users are based, and what data you collect.
Preview your document
Your EULA is generated instantly, customised to your answers. Takes about 3 minutes total.
Publish or download
Hosted page, HTML embed, DOCX or plain text. Free with a quick sign-up.
Is a EULA legally required?
Whether you legally need a EULA depends on where you distribute. Below is what each store and channel requires.
Every iOS app must have a EULA. Apple's Standard EULA applies by default but does not include your IP claims, jurisdiction, professional-use restrictions or app-specific terms. Custom EULAs must include 10 mandatory provisions (see below).
No mandatory custom EULA, but without one users have no contractual restriction against reverse-engineering, redistribution, or commercial resale of your app beyond Google's DDA.
EULAs are recommended; mandatory for apps using Windows system-level access or proprietary APIs.
EULA presented during installation as the 'I Accept' step. Used to enforce per-device licence limits, commercial-use restrictions and no-reverse-engineering provisions.
EULAs for games with loot boxes, virtual currency or paid randomisation now require specific disclosures in regulated EU markets.
EULA must restrict use in sanctioned jurisdictions (Cuba, Iran, North Korea, Syria, Crimea, etc.). Apple specifically requires this clause.
EULA vs other legal documents
EULA, T&C, ToS and SLA all sound similar but have very different legal effects. Here is the definitive comparison.
| Document | Purpose | Who needs it | Required? |
|---|---|---|---|
| EULA | Grants a limited software licence; governs use of the software itself | App developers, software publishers, video games, SaaS with downloads | Yes for App Store; recommended for Google Play and desktop |
| Terms & Conditions | Rules for using a website or online service | Websites, ecommerce, blogs | Required by platforms; recommended by law |
| Terms of Service (SaaS) | Service-access rules for browser-based SaaS without a downloadable component | Pure web SaaS | Recommended; SaaS-specific |
| SLA | Performance guarantees: uptime, response time, support | B2B SaaS, enterprise software | Contractual; not a substitute for a EULA or T&C |
| Developer Agreement | Governs use of an API, SDK or plugin platform | API providers, SDK distributors | Yes for any commercial API/SDK |
Key takeaway: If your product has any downloaded component — mobile, desktop, plugin, SDK — you should have a EULA. Pure browser-based SaaS uses a Terms of Service instead.
What is included in your EULA
Apple's 10 mandatory minimum EULA provisions are the legal floor for any iOS app. Our generator includes all of them plus the additional clauses below.
Apple's 10 mandatory minimum terms
- Acknowledgement that the EULA is between the developer and end user — Apple is not a party
- Scope of licence: non-transferable, limited to Apple-branded products only
- Maintenance and support: developer's responsibility, not Apple's
- Warranty failure remedy: refund of purchase price by Apple, no further liability
- Product liability: developer responsible, not Apple
- Intellectual-property infringement claims: developer's responsibility
- Legal compliance: end user must comply with applicable third-party terms (US EAR, OFAC sanctions)
- Apple as third-party beneficiary entitled to enforce the EULA
- Developer contact information for end-user enquiries
- Any additional app-specific terms (use restrictions, age requirements, professional-use disclaimers)
Licence grant
- Type of licence (limited, non-exclusive, non-transferable, revocable)
- Number of permitted devices or installations
- Commercial vs personal/non-commercial use
- Geographic scope and export-control restrictions
User restrictions
- No reverse-engineering, decompilation or disassembly (subject to local law)
- No commercial redistribution or resale
- No removal of copyright or proprietary notices
- No use to build a competing product
Subscriptions, IAP & refunds
- Auto-renewal disclosure (California ARL, FTC ROSCA, Apple Schedule 2)
- Free-trial terms (FTC Click-to-Cancel rule, in force 2024)
- Virtual currency / loot-box mechanics (where regulated)
- Refund policy or App-Store-managed refund disclosure
Liability & warranty
- 'As is' / 'as available' disclaimer
- Limitation of liability (cap to fees paid or US$100, whichever lower)
- No-warranty disclaimer for fitness for purpose
- Indemnification by user
Termination & dispute
- Termination conditions (breach, end of subscription, account closure)
- What survives termination (data retention, IP)
- Governing law and jurisdiction
- Binding arbitration and class-action waiver
Built for your business type
The generator adjusts clauses based on your industry — so you only get the language you actually need.
iOS apps
Apple's 10 mandatory terms, plus app-specific use restrictions and IAP/subscription auto-renewal disclosures.
Android apps
Google Play DDA reference, in-app purchase terms, family-friendly programme compliance where applicable.
Video games
Loot-box and virtual-currency terms, anti-cheat disclosure, streaming and content-creator permissions, account-ban procedures.
Desktop software
Per-device or per-seat licence enforcement, install-time clickwrap, update and maintenance terms.
Plugins & SDKs
Developer-facing terms, attribution requirements, distribution restrictions, sublicensing rules.
AI / ML products
Output ownership and licence, prohibited uses of model output, training-data restrictions, accuracy disclaimers.
Trusted by 50,000+ businesses
"Apple rejected our submission for not having a custom EULA. Generated one Saturday morning, resubmitted, approved Monday."
"We were using Apple's Standard EULA. It didn't mention our IP claims at all — turned out a competitor had been redistributing our app builds. Now fixed."
"The video-game template covered loot-box disclosure for Belgium and the Netherlands without us having to ask. Impressive."
Frequently asked questions
Questions about EULA before you get started?
What is an EULA?
An End-User License Agreement (EULA) is a legal contract between a software developer or publisher and the end user of the software. It defines the terms under which the user is permitted to use the software, what they may and may not do with it, and the developer's liability limitations.
Is an EULA required for mobile apps?
Apple requires a License Agreement (EULA) for all apps distributed through the App Store. If you do not provide a custom EULA, Apple's standard template applies, but a custom EULA is strongly recommended to protect your specific business. Google Play also requires one for many app types.
What is the difference between an EULA and Terms & Conditions?
An EULA governs the license to use software — it defines usage rights and restrictions specific to the software itself (e.g., no reverse engineering, single-user license). Terms & Conditions govern the broader relationship between your business and users and cover account use, payment terms, and dispute resolution.
What should be included in an EULA?
A comprehensive EULA should include: grant of license (scope, restrictions, revocation), intellectual property ownership, prohibited uses, no-warranty disclaimer, limitation of liability, termination conditions, applicable law, and update/modification terms.
Do SaaS products need an EULA?
SaaS products typically use Terms of Service rather than a traditional EULA, since users access software through a browser rather than installing it. However, if your SaaS distributes downloadable software or mobile apps, those components should have an EULA.
How do I make an EULA enforceable?
An EULA is most enforceable when users must affirmatively agree before accessing the software (clickwrap agreement), the agreement is presented in plain language, you keep records of when users accepted it, and you provide proper notice when terms change.
Generate your EULA in minutes — App Store ready
Apple's 10 mandatory terms included. Customisable for iOS, Android, desktop, video games, plugins and AI products.
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