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Apple says 90% of App Store submissions are reviewed in less than 24 hours, per its own live App Review status page (checked July 2026). Google Play's own help docs put its standard review window at a few hours up to seven days. Here is what both platforms actually publish about review speed, and what still slows a submission down.
India generated 19.1 billion app downloads across the App Store and Google Play in the 12 months to November 2025, 17% of the world's total and more than any other country, according to AppTweak's app store intelligence report (December 2025). See the full country ranking, iOS versus Android splits, and why Sensor Tower's own India estimate runs far higher.
How to write Terms and Conditions for a mobile game selling in-app purchases, covering virtual currency, no-refund limits, and minor-spending controls under Apple and Google's rules.
Apple rejected more than 2 million of the 9.1 million-plus App Store submissions it evaluated in 2025, a rejection rate near 22%, per Apple's own 2026 transparency data. See every reason ranked, from performance failures to privacy violations.
96.01% of apps across the Apple App Store and Google Play are free to download, per 42matters' live catalog tracker measured July 25, 2026. See the free-versus-paid split by store, how it compares to 2025, and what it means for a EULA.
An average of 408 million apps are downloaded every day, based on Sensor Tower's count of 149 billion combined Apple App Store and Google Play downloads in 2025. See the daily download trend since 2023, new-app publishing rates, and how download growth compares to spending in 2026.
How to write a refund policy for SaaS, digital downloads, and subscriptions, covering mid-cycle proration, trial-to-paid conversion windows, and app store rules that override your own terms.
Google's court-ordered Play Catalog Access and Third-Party App Store on Play programs went live July 22, 2026, after Epic and Google withdrew their injunction-modification request on July 15. Here is what changed and what it means for an app's EULA.
On July 6, 2026, the Supreme Court denied emergency applications to block Texas's SB 2420, letting the App Store Accountability Act's age verification and parental consent mandate stay in force, per SCOTUSblog's coverage of the order.
Google Play carries 1.91 million apps as of July 2026, according to AppBrain's live tracker, down 59% from its 4.67 million peak in late 2021. See the 2026 app count by tracker, category, and Google's own removal data.
A practical guide to writing mobile app Terms and Conditions, covering in-app purchases, subscriptions, app store rules, device permissions, and update or termination language.
![96% of Apps Are Free to Download in 2026 [Store Data]](/_astro/what-percentage-of-apps-are-free.et_NGNfm_Z1hIvmu.webp)
