2.25% Refund Rate: Refund 2026
About 2.25% of purchases were refunded between January and October 2025, per ACI Worldwide's transaction data, rising to 2.89% in December. See how often shoppers actually get their money back in 2026.
Refund policy
439M Active Accounts: PayPal 2026
PayPal closed 2025 with 439 million active accounts and $1.79 trillion in total payment volume, according to its Q4 and full-year 2025 earnings release. See PayPal's user, volume, and market share data for 2026.
59% of Ecommerce Sales Are Mobile: 2026
Mobile devices drove an estimated 59% of global ecommerce sales in 2025, but mobile shoppers abandon carts at 80.02% versus 66.41% on desktop, per Baymard Institute's meta-analysis of 50 studies. See the 2026 mobile commerce data.
![$738.82B Subscription Economy 2026 [Market Data]](/_astro/subscription-economy-statistics-2026.DlJyP-Sz_1lQ00z.webp)
$738.82B Subscription Economy 2026 [Market Data]
The global subscription economy will reach $738.82 billion in 2026, up from $623.61 billion in 2025, according to Research and Markets. See subscriber growth, churn, and spending data for 2026.
70.22% Cart Abandonment Rate: 2026 by Industry
70.22% of online shopping carts are abandoned before checkout, per Baymard Institute's compilation of 50 studies through 2025. See abandonment rates by industry, top reasons, and how return policy clarity affects the number.
Chargebacks Cost US Merchants $170B: 2026
Chargeback fraud and misuse cost US merchants more than $170 billion a year, according to Chargebacks911's 2025 Cardholder Dispute Index. See the 2026 data on rates, costs, and friendly fraud by industry.
165,000 New Amazon Sellers in 2025: 2026
Only 165,000 new sellers launched on Amazon in 2025, a decade low, even as third-party sellers pushed past 61% of units sold. See the 2026 data on Amazon sellers, sales, and market share.
$378.4B GMV: Shopify 2026 (Stores and Sellers)
Shopify merchants sold $378.4 billion in goods in 2025, up 29% year over year, according to Shopify's FY2025 SEC filing. See the full 2026 breakdown of store counts, merchant numbers, countries, and revenue.
![19.3% of Online Orders Are Returned: 2026 [Benchmarks]](/_astro/ecommerce-return-rate-statistics-2026.CZg1x-y__1IyODE.webp)
19.3% of Online Orders Are Returned: 2026 [Benchmarks]
An estimated 19.3% of online sales were returned in 2025, according to the National Retail Federation and Happy Returns. See return rate benchmarks by category, cost, and fraud for 2026.
Why Your E-commerce Store Needs a Refund Policy
A Refund and Return Policy is essential for any online store. Learn what it must cover, why customers expect it, and how to generate one.