2.25% Refund Rate: Refund 2026
About 2.25% of purchases were refunded between January and October 2025, per ACI Worldwide's transaction data, rising to 2.89% in December. See how often shoppers actually get their money back in 2026.
2026
9.4% Read Terms and Conditions: 2026
Only 9.4% of consumers open terms and conditions when access is optional, per a European Commission study of 12,000 consumers, but that jumps to 77.9% when scrolling through is required. See the full 2026 breakdown by format, age, and country.
Hide Reject, Get 77% Accept: Cookie Banner 2026
Hiding the reject button on a cookie banner raises accept rates from 55% to 77%, a 22-point jump, per a CHI 2020 field experiment. See 2026 data on how visitors actually click cookie banners, by button design, region, and device.
Google Play 2026: Apps, Downloads, Revenue
Consumers spent $49.2 billion on Google Play in 2025, up 13% year over year, according to Business of Apps and Sensor Tower data. See app counts, download totals, rejection numbers, and category revenue for 2026.
$480B by 2027: Creator Economy 2026
The creator economy could nearly double to $480 billion by 2027, per Goldman Sachs, while most individual creators still earn under $15,000 a year. See the 2026 data on market size, platform payouts, and earnings inequality.
439M Active Accounts: PayPal 2026
PayPal closed 2025 with 439 million active accounts and $1.79 trillion in total payment volume, according to its Q4 and full-year 2025 earnings release. See PayPal's user, volume, and market share data for 2026.
59% of Ecommerce Sales Are Mobile: 2026
Mobile devices drove an estimated 59% of global ecommerce sales in 2025, but mobile shoppers abandon carts at 80.02% versus 66.41% on desktop, per Baymard Institute's meta-analysis of 50 studies. See the 2026 mobile commerce data.
![$738.82B Subscription Economy 2026 [Market Data]](/_astro/subscription-economy-statistics-2026.DlJyP-Sz_1lQ00z.webp)
$738.82B Subscription Economy 2026 [Market Data]
The global subscription economy will reach $738.82 billion in 2026, up from $623.61 billion in 2025, according to Research and Markets. See subscriber growth, churn, and spending data for 2026.
96% of Sponsored Influencer Posts Go Undisclosed: 2026 Data
96% of sponsored influencer posts in a 100M-post Twitter study carried no disclosure, per peer-reviewed research published in Marketing Science. See the 2026 data on disclosure rates, FTC enforcement, and what actually changes behavior.
81% of Browsers Still Allow Third-Party Cookies in 2026
About 81% of global browser traffic still allows third-party cookies by default in 2026, since Chrome abandoned deprecation in April 2025. See the phase-out numbers by browser, region, and ad-tech spend.
70.22% Cart Abandonment Rate: 2026 by Industry
70.22% of online shopping carts are abandoned before checkout, per Baymard Institute's compilation of 50 studies through 2025. See abandonment rates by industry, top reasons, and how return policy clarity affects the number.
Chargebacks Cost US Merchants $170B: 2026
Chargeback fraud and misuse cost US merchants more than $170 billion a year, according to Chargebacks911's 2025 Cardholder Dispute Index. See the 2026 data on rates, costs, and friendly fraud by industry.
165,000 New Amazon Sellers in 2025: 2026
Only 165,000 new sellers launched on Amazon in 2025, a decade low, even as third-party sellers pushed past 61% of units sold. See the 2026 data on Amazon sellers, sales, and market share.
SaaS 2026: $315.68B Market, 30,800+ Companies
The global SaaS market reached $315.68 billion in 2025, according to Fortune Business Insights, while Statista counts over 30,800 SaaS companies worldwide. See the 2026 market size, company count, and app-sprawl data.
$378.4B GMV: Shopify 2026 (Stores and Sellers)
Shopify merchants sold $378.4 billion in goods in 2025, up 29% year over year, according to Shopify's FY2025 SEC filing. See the full 2026 breakdown of store counts, merchant numbers, countries, and revenue.
83% of Small Businesses Have a Website: 2026
83% of US small businesses have a website as of 2025, up from 65% in 2018, according to Clutch's August 2025 survey of 406 small business owners. See the full 2026 data on adoption, reasons for going without, and lead sources.
![19.3% of Online Orders Are Returned: 2026 [Benchmarks]](/_astro/ecommerce-return-rate-statistics-2026.CZg1x-y__1IyODE.webp)
19.3% of Online Orders Are Returned: 2026 [Benchmarks]
An estimated 19.3% of online sales were returned in 2025, according to the National Retail Federation and Happy Returns. See return rate benchmarks by category, cost, and fraud for 2026.
91% Skip Terms and Conditions: 2026
91% of consumers accept terms and conditions without reading them, per Deloitte's Global Mobile Consumer Survey. See 2026 data on who reads terms and conditions, how long it takes, and why almost nobody does it.
App Store 2026: 149 Billion Downloads, $167B Spent
Apps were downloaded 149 billion times in 2025 and consumers spent $167 billion inside them, per Sensor Tower's State of Mobile 2026 report. See app counts, revenue splits, and rejection data for Apple App Store and Google Play.